‘Black Friday’ yesterday, the American shoppers dream, post Thanksgiving, pre-Christmas indulgence. Personally not convinced of benefits of retail therapy but guess depends on what one regards as a personal treat. Is a square of chocolate retail therapy? Guess so just as much as a new lip gloss. Spending is spending whatever you buy.
Internet as ever can provide ‘evidence’ for anything……A study, published in the Journal of Psychology and Marketing in the U.S., concluded: ‘Retail therapy purchases were overwhelmingly beneficial, leading to mood boosts and no regrets or guilt.’ Quality of study debatable non response bias a concern, were happy shoppers more likely to respond. Enough analysis for one day. Adding personal treats to toolkit fair enough as long as the treats don’t undermine the goals!
Have a good day